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Publikum Calendar


2007 Publikum Calendar


(Experiments in alphabet form and meaning)

“…That’s how an alphabet looks to an illiterate person. It seems impossible that the odd shapes and forms that comprise the character of letters have sounds attached to them, and that those strange sounds depicted by forms have meaning when they are strung together. I can’t read Cyrillic* characters. Neither can any of the designers who work with me. The Cyrillic words on the page simply look like complete gobbledy-gook.

We took this rare opportunity of accidental illiteracy to explore a foreign typeface and language (Serbian) formalistically and compare and contrast it to the one we understand (English). What follows are some typographic explorations in form and meaning.

Introduction by Paula Scher published in the Publikum Calendar 2007


Filed under: Visual Literacy

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